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For experienced designers going independent

Stop guessing what to charge for your design services and create a pricing strategy that gives you the money that your talent deserves.

Get clearer on your pricing, understand your value, and finish with a 1:1 Pricing Strategy Call with Ryan.

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A focused 1:1 pricing strategy session for designers like you

In your 1:1 with Ryan Wenham, Chartered Architect and Registered Interior Designer, you will gain clarity on what you should charge, how to position your value, and what needs to happen next to build the business and the lifestyle you have always wanted.

What's included

A 1:1 Pricing Strategy Session

During your session, you will uncover how to price your design services with confidence.

Focus and clear pricing direction

Ryan's guidance is based on real-life experience running successful 7-figure projects.

Resources for confident pricing

We provide you with a series of resources and documents to ensure you understand your pricing strategy.

Support materials

In addition to the call and the relevant resources, we provide you with extra support materials and videos.

One clear next step

After your call, you will have clarity and vision to take your business to the next level.

For just £97

For just £97 (includes VAT) you will start confidently securing projects and getting paid fairly for the services you deliver.

Stop underpricing yourself and start making confident pricing decisions

We work with experienced designers who know they have talent, but still feel uncertain about what to charge. If pricing has felt emotional, confusing or difficult to justify, this will help you think more clearly before making bigger decisions in your business.

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Understand what your business needs to earn

Work out what your business actually needs from you financially, so you stop choosing numbers that feel safe but do not support the life or business you want.

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See your value more clearly

Understand what your clients are really paying for, and why underpricing yourself is keeping you stuck in projects that don't allow for creative control.

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Get personalised direction

Your 1:1 Pricing Strategy Session with Ryan is designed to pressure-test your thinking and choose the right pricing direction for your business.

Designers who now feel clearer, more confident and more decisive

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I somehow felt it through the monitor screen that there are other people in the world who think about important things and want to explore the limits of architecture.

Your team was really friendly at communicating with me, answering all the 1000 questions. Your team is also humanely and it is rare. I mean I feel really grateful for your support and understanding during the process. Thank you!

Vera Safonova, Rus

Architect

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The programme has changed my mind a lot about how I see myself, how I present myself and what I actually want from architecture. I think knowing this is so important and although I knew it before hand, I didn't know how to communicate that efficiently.

Hisham Bryan

Architectural Designer

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I've gained valuable insights into my strengths and refined my niche, allowing me to be more transparent and authentic with my clients.

This journey has taught me the importance of standing firm on my values and earning respect by staying true to them. It’s not just about knowing what I offer but about ensuring my clients understand the value I bring and how it aligns with their needs.It's so great to have this kind of support because it feels like I’m not just doing this on my own. It’s really encouraging.

​I’m starting to see how I can make my portfolio stand out for different audiences, and that’s something I hadn’t really thought about before.

​Having someone who understands what I’m going through and can give real feedback has made a huge difference. It’s been so helpful.

Aaron Morrison, UK

Architectural Designer

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Confidence has grown knowing I have support network if I am struggling with any aspect of my career journey. The group discussion on CV structure and content was very useful as it explained how to tailor your CV depending on the language used in the job posting and also choosing applications that fit your personality and strengths.

​A wide ranging programme with great online resources and both personal and group sessions to help you get to a position to feel confident and prepared for job interviews. I was pleasantly surprised at the amount of resources on the Larsen website available.

James Turvill, UK

Architectural Designer

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I am more aware of what I need to do, I know more about myself. I am more motivated to work on myself, improve my existing work, it feels like I've been given direction.

Ryan always clearly explains everything. Always getting replies and support. Feedback has been really useful and I got way more than I expected.

Ceba Alsadi, JO

Visual Designer

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Both of you have created an environment which doesn’t feel too formal but at the same time your feedback has been professional, practical and encouraging to hear.

Very informative and helpful no matter the stage you’re at in your career.

Issac Nketia, UK

Architectural Designer

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A focused next step to help you
price your services with confidence

1. Get clearer on what your business needs to earn so you stop picking numbers that feel safe but do not support the life or business you want.

​2. Get crystal clear on your ideal client, your offer, and your brand message so pricing starts to feel more grounded and less emotional.

3. Pinpoint exactly what needs to shift so you can move toward the income, creativity and lifestyle you deserve.

How we deliver results

We keep this process intentionally simple.

We get clear on the outcome that you want, whatever that might be. Then we create a solid plan with clear steps and decision points, so you are not guessing or overthinking. 

From there, we deliver a pricing strategy with structure and care so that the work stays high quality, efficient and fun!

First, you will work through 5 guided steps inside Circle to help you think clearly about your goals, niche, value, confidence and decision-making.

As you go, you will complete 4 guided pricing worksheets so your thinking is organised before the call.

We have not only built our own design business and taken it from 0 to £100,000 in 12 months, we have shown designers how to build consistent £10,000/month additional revenue and helped designers scale from £5,000 fees to confidently landing £50,000 fees in as little as three months. 

It is about positioning and communication. A simple, replicable pricing framework that works every time. 

Ready to stop second-guessing what to charge?

If you’ve been underpricing yourself, avoiding decisions, or feeling unsure how your creativity should translate into a real fee, this is for you.

Inside the Pricing Confidence Package, you’ll work through a focused process designed to help you think properly about what you want to earn, who you want to work with, the value of what you offer, and what may still be holding you back.

Then you’ll bring it all together on a 1:1 focused Pricing Strategy Call with Ryan.

What's included

Your £97 access includes:

  • A private 1:1 Pricing Strategy Call with multi-award winning Architect and Designer Ryan

  • 5 guided steps to increase your pricing awareness

  • 4 guided pricing worksheets

  • 5 short videos to increase your pricing confidence

  • A clear next step to build your business beyond pricing

This is designed to help you stop doubting yourself, think more clearly about your pricing, and confidently walk into your next client meeting with a stronger understanding of your value.

Meet your Host
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Ryan Wenham

Architect  |  Interior Designer  |  Mentor

Ryan Wenham is a Chartered Architect and Registered Interior Designer who has been recognised with multiple awards, including the Elmes Memorial Prize.

 

After training in Liverpool and Barcelona, he co-founded Larsen Architecture, where he now supports architects and designers in scaling their businesses, attracting high-quality clients, and building sustainable, fulfilling careers.

He has secured 7-figure projects, leading to 6-figure design fees in both the commercial and residential realms.

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Trusted by the best in the industry
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Larsen Architecture
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Design Central

We are proud to be partnering with Design Central for their 10th anniversary edition at the incredible Capesthorne Hall in September 2026.

Design Central has built the largest design focused trade show outside of London, bringing together a community of designers and exhibitors, and we are excited to be collaborating to make this milestone year truly special.

Larsen Architecture will be supporting the event with a business-focused programme designed to add even more value for attending designers. 

Marc will be hosting across the two-days, guiding the experience so it feels seamless, energised and memorable, while Ryan will deliver practical sessions and interview guests, centred on topics designers care about most; from attracting high-value clients to building commercial confidence and stronger supplier relationships.

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"If you are not changing the problem,
you are choosing the problem."

It can feel overwhelming to take the next step and making a decision can feel scary. But the truth is, the only way to get different results is to take action and try something different; and it all starts here.

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